Built on expertise.
Driven by integrity.
Inspired by possibility.

WHO WE ARE

We founded Think Fresh Digital to prove that precision and creativity can coexist, that exceptional delivery isn’t about size, but about mastery.

We’re a team of certified Sitecore specialists and MVPs who think deeply, move deliberately, and care about the craft of building meaningful digital experiences.

Every project is an opportunity to blend technical excellence with imaginative problem-solving, creating work that stands up to scrutiny and stands out for impact.

Think Fresh Digital logo

WHAT WE DO

We design and deliver SitecoreAI solutions that are scalable, adaptable, and future-ready.

Composable

Headless, composable SitecoreAI solutions

Build digital platforms that adapt and scale.

We architect composable SitecoreAI solutions that decouple content, presentation, and data, unlocking faster delivery, greater flexibility, and long-term resilience.

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Search experiences

Search-driven experiences

Turn content into discovery and conversion.

We design and implement enterprise-grade search across platforms like Sitecore Search, Coveo, and Algolia, turning complex content and product catalogues into discovery journeys that engage users.

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AI engineering

AI engineering and data services

Make your digital platforms smarter.

From personalisation to predictive analytics, we embed AI into Sitecore solutions, harnessing data to deliver intelligent, adaptive customer experiences.

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25+

Sitecore projects delivered

15+

Experienced, certified Sitecore engineers

8

Sitecore MVP awards

18+

Years of Sitecore experience

LEADERSHIP TEAM

The people behind Think Fresh Digital

Nick Allen

Nick Allen

Technical Director, Founder

In 1998, Nick discovered the web, and with it, a lifelong curiosity for how design, code, and user experience shape the way people interact with technology. That curiosity evolved into a two-decade career defined by technical mastery and a belief that craft matters.

As founder and Technical Director of Think Fresh Digital, Nick leads with precision and creativity, guiding the agency’s work across architecture, engineering, and strategy.

An eight-time Sitecore MVP, he’s recognised not just for expertise but for his dedication to creating work that endures, solutions that are technically elegant, built with care, and delivered with purpose.

Ed Wilson

Ed Wilson

Delivery Director, Founder

Ed is an experienced delivery leader with a passion for building teams that work with clarity, purpose, and momentum.

As a certified Agile Coach and Facilitator, he blends structure with empathy, helping teams perform at their best while keeping delivery grounded in real business outcomes.

His background spans complex digital programmes and enterprise transformation, guiding projects with calm precision and a focus on collaboration. Known for his balance of technical understanding and people-first leadership, Ed ensures every engagement runs smoothly, transparently, and with measurable impact.

WHO WE WORK WITH

Trusted by leading brands

Our experience spans industries and challenges, from global travel and tourism brands to retailers, manufacturers, financial institutions, and not-for-profit organisations.

We’ve delivered Sitecore solutions for complex, high-performing digital ecosystems across sectors as diverse as automotive, pharmaceuticals, and public services, each one informed by the same commitment to precision, creativity, and long-term value.

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