Experienced practitioners.
Clear thinking.
Delivery you can trust.

WHO WE ARE

We founded Think Fresh Digital to focus on what matters most in complex Sitecore delivery: experienced people, careful decision-making, and work that holds up over time.

We’re a team of certified Sitecore specialists and MVPs who work deliberately and care deeply about how work is shaped and delivered, from early decisions through to long-term operation.

Our role is to help organisations navigate complexity with confidence, combining technical rigour with practical problem-solving to build platforms that teams can rely on and improve over time.

Think Fresh Digital logo

25+

Sitecore projects delivered

15+

Experienced, certified Sitecore engineers

9

Sitecore MVP awards

18+

Years of Sitecore experience

LEADERSHIP TEAM

The people behind Think Fresh Digital

Nick Allen

Nick Allen

Technical Director, Founder

In 1998, Nick discovered the web, and with it, a lifelong curiosity for how design, code, and user experience shape the way people interact with technology. That curiosity evolved into a two-decade career defined by technical mastery and a belief that craft matters.

As founder and Technical Director of Think Fresh Digital, Nick leads with precision and creativity, guiding the agency’s work across architecture, engineering, and strategy.

A nine-time Sitecore MVP, he’s recognised not just for expertise but for his dedication to creating work that endures, solutions that are technically elegant, built with care, and delivered with purpose.

Sitecore MVP

Ed Wilson

Ed Wilson

Delivery Director, Founder

Ed is an experienced delivery leader with a passion for building teams that work with clarity, purpose, and momentum.

As a certified Agile Coach and Facilitator, he blends structure with empathy, helping teams perform at their best while keeping delivery grounded in real business outcomes.

His background spans complex digital programmes and enterprise transformation, guiding projects with calm precision and a focus on collaboration. Known for his balance of technical understanding and people-first leadership, Ed ensures every engagement runs smoothly, transparently, and with measurable impact.

WHO WE WORK WITH

Trusted by leading brands

Our experience spans industries and challenges, from global travel and tourism brands to retailers, manufacturers, financial institutions, and not-for-profit organisations.

We’ve delivered Sitecore solutions for complex, high-performing digital ecosystems across sectors as diverse as automotive, pharmaceuticals, and public services, each one informed by the same commitment to precision, creativity, and long-term value.

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