Nick Allen named Sitecore MVP for 2026

Think Fresh Digital has confirmed that its Technical Director and co-founder, Nick Allen, has been recognised as a Sitecore Most Valuable Professional (MVP) for 2026 in the Technical category.

This marks the ninth time Nick has received the MVP award, reflecting a sustained contribution to the Sitecore ecosystem through long-term community leadership, knowledge sharing, and active participation across both online and in-person initiatives.

The Sitecore MVP award recognises individuals who strengthen the ecosystem through community contribution. It acknowledges those who share practical experience, speak openly about real-world delivery challenges, mentor others, and help shape how the platform is applied in complex enterprise environments.

For Think Fresh Digital, this recognition reinforces a deliberate strategic choice: deep, ongoing investment in the Sitecore platform and its ecosystem.

As a specialist Sitecore partner, Think Fresh Digital focuses on implementation, modernisation, migration, and optimisation programmes where delivery confidence matters more than scale. The agency’s senior-only delivery model and close alignment with the Sitecore ecosystem are designed to minimise unknowns and avoid the common failure patterns seen in large DXP initiatives.

The 2026 MVP recognition also aligns with Think Fresh Digital’s forward focus on the next phase of the Sitecore platform, including composable architectures and Sitecore’s evolving AI-driven capabilities. Continued community engagement ensures the agency remains closely aligned with platform direction, emerging patterns, and best practice as the ecosystem evolves.

Think Fresh Digital remains committed to active participation in the Sitecore community, contributing experience, insight, and leadership in support of customers, partners, and practitioners across the platform.

About Think Fresh Digital

Think Fresh Digital is a UK-based digital agency specialising in the Sitecore digital experience platform. The agency helps organisations take a low-risk path through complex Sitecore change by combining senior technical expertise, pragmatic delivery models, and deep platform knowledge built through years of hands-on experience and sustained community contribution.